The London Ski Show has been going for 42 years now and many people say that its glory days are long behind it but I have a feeling that those days are about to return. We have high expectations of events now, we expect to be entertained and we want value for money and it seems that the organisers of the ski show have taken note and have decided to do something about it. After a few lack lustre years at Earls Court the show is on the move again and they are promising a lot more to see and do. We can only go on what the organisers are telling us but there is a definite vibe about this years show and here are some reasons why.
Dates: 5th of November to 8th of November (times vary)
Location: Battersea Evolution in Battersea Park
Price: Full £25 – Conssesions £15 – Children £10 – Under 11’s Free
This is a big change as the show is to be held at in the middle of Battersea park at the Battersea Evolution which is going to give the show indoor and outdoor areas to hold a range of activities and entrainment. The move also means that the show can escape the restrictions that have been imposed by the previous venues that have restricted the organisers ambitions in delivering exactly what they wanted to.
The truth is that the show wouldn’t exist without the “trade show” element and for many people the chance to shop for all things ski related in one place is the reason they attend. This year there are some more focused areas, France have a whole pavilion dedicated to tempting you to ski in French resorts as do the Americans. As well as that you can expect the usual mix of small and large tour operators, retailers such as Ellis Brigham and Finches Emporium, ski travel agents like our friends Alpenglowski, representatives from ski areas like the Three Valleys, Clothing and Equipment as well as the obligatory novelty helmet stand.
Skiing and Snowboarding
This year there will be more actual skiing and snowboarding as the show is bringing back the demo area. We have been promised a 50ft real snow kicker, sadly us mere mortals wont be allowed on it. What there will be is regular demo’s from the rising starts of the UK freestyle scene as well some big name pro-riders. Also the UK’s biggest on snow freestyle competition, The Brits, will be hosting regular style competitions for the pro-riders. There is also going to be meet and greets with loads of big name riders, such as Emily Sarsfield, Ben Kilner and Jan Farrell as well as Olympic athletes Jamie Nicholls and Aimee Fuller, what will you say to them?
Some things don’t change which means that there will still be a fashion show, talks about skiing from knowledgeable people and boot fitting, (not sure that counts as entertainment). But there is more, on Saturday there will be music and family entertainment on the main stage and an oompa band on Sunday.
Aprés is one of the top 5 thing people consider when choosing a ski resort which is why the ski show needs to represent this part of the ski holiday. This year there will be Aprés parties hosted by Snowbombing on the Thursday and Friday nights and Alps based band Dominos playing at the weekend. It also looks as though the new venue means better bars and better atmosphere.
If you like eating then you will have been pretty disappointed at the food on offer at Earls Court the last few years. The move to a new venue looks like this may be a thing of the past with an alpine themed street food area and the upmarket opportunity to eat yet more mountain themed cuisine in a pop-up restaurant that has had a menu created by Michelin starred chef Angela Hartnett.
There has always been an element of comedy at the show but this year there is a more, with full shows being put on by the Altitude comedy festival and big names performing all for free or £1.
On top of all the free pens, lanyards, sweets and stickers you can get a free pass to the Hemel Hempstead indoor ski slope, which if you claim it and use it makes the entry price to the show good value for money.
We will be posting from the show and will let you know if it is an improved event. Let us know if your thoughts and if you are planning on going.