About Us

How it all began

Dennis Heasman went on holiday to Meribel in 1989 and ended up staying for a couple of months. A relatively novice skier, he was amazed by the vast amount of skiing and the lively atmosphere in Meribel and The Three Valleys. This young man's dreams of returning became a reality by starting a Chalet Company only four years later. 

Alpine Action was started in a small office in the back of a house on the South Coast of the UK in 1993. With just one chalet in Chandon, a small hamlet around 5kms from the centre of Meribel, Alpine Action was born. The chalet, a renovated cow barn, slept around 28 people. Right from the beginning Alpine Action has always been an ABTA & ATOL protected package holiday company and flew those guestys from Gatwick each week in that first year. The chalet was managed and ran by Dennis with a small but dedicated team, a mixture of Brits and Aussies, including a ski guide (well it was 27 years ago) Although hard work in that first season, it was a success.


The second year of Alpine Action saw the arrival of Dennis’ daughter, Dionne. She arrived initially to work as a Chalet Host in
one of the then two chalets. This was the start of what was to become a family run business. Over the next 26 years, from
holidays being bookedfrom teletext and brochures to the evolutionof the internet,  Dennis and Dionne’s vision, their hard
work and pure passion for skiing has shaped Alpine Action into the company it is today. Although now retired, Dennis is still
active in the business and the UK office is managed by Dionne.
The office is now based at Shoreham Airport, with other keen skiing employees. The initial intention then and very much is still the focus now 27 years on, is to provide a quality catered
chalet holiday to some of the best skiing in the world.


The company was founded for a love of Skiing in the Three Valleys and is still run today by those same people.   

ENQUIRE NOW

Please contact Dionne, Hayley or Pam if you have any questions. Email sales@alpineaction.co.uk or click below to call:   01273 977677 

       meet the uk team     







ENQUIRE NOW

Please contact Dionne, Hayley or Pam if you have any questions. Email sales@alpineaction.co.uk or click below to call:   01273 977677