About Us       Meet the TEAM 

How it all began

Dennis Heasman went on a chalet holiday to Meribel in 1989, he liked the place so much that he ended up staying there for a couple of months.  It was then his love of Meribel began. A relative novice skier, he was amazed by the vast amount of skiing and the lively cosmopolitan atmosphere of Meribel and The Three Valleys.

With no travel industry experience (having been an electrical alarm engineer) this young man's dreams of returning to Meribel, became a reality when he started a catered chalet company, only four years later. The company was started in a dining room of his house on the South Coast of the UK in 1993.

Alpine Action will be 30 years old next season - we have survived many different economic and unusual circumstances in those 30 years, and are very proud to still be here.

So back to our story ...................... with just one chalet in Chandon, a small hamlet around 5kms from the centre of Meribel - Alpine Action was born. The chalet, a renovated cow barn, slept around 28 people. Right from the beginning Alpine Action was always an ABTA & ATOL protected package holiday company and flew those guests from Gatwick each week in that first year. The chalet was managed and run by Dennis with a small but dedicated team, a mixture of Brits and Aussies, including a ski guide (well it was 29 years ago) Although hard work in that first season, it was a success.

The second year of Alpine Action was when Dionne, Dennis’ daughter, come to as a Chalet Host in, one of the then, two chalets.

This was the start of what was to become a family run business.  Over the next 29 years, froholidays being booked via adverts in newspapers and magazines, on Teletext and from brochures being sent out, to the evolution of the internet, Dennis and Dionne’s vision, their hard work and pure passion for skiing have shaped Alpine Action into the company it is today.

Although now retired, Dennis still has a keen interest in the business. The UK is now run and managed by Dionne, the
 office is based at Shoreham Airport, with other keen skiing employees. The initial intention then and very much is still the focus now, is to provide a quality catered chalet holiday to some of the best skiing in the world.

The company was founded for the love of Skiing in the Three Valleys and is still run today by those same people.   

ENQUIRE NOW

Please contact Dionne or Pam if you have any questions, email us at sales@alpineaction.co.uk or click here to call: ☎  01273 977677 

       meet the uk team     








The company was founded for the love of Skiing in the Three Valleys and is still run today by those same people.   

ENQUIRE NOW

Please contact Dionne or Pam if you have any questions, email us at sales@alpineaction.co.uk or click here to call: ☎  01273 977677