About Us       Meet the TEAM 

How it all began

Dennis Heasman went on a chalet holiday to Meribel in 1989, he like the place so much he ended up staying for a couple of months.  It was then his love of Meribel began. He was a relatively novice skier, but was still amazed by the vast amount of skiing and the lively atmosphere in Meribel and The Three Valleys.

With no travel industry experience (having been an electrical alarm engineer) this young man's dreams of returning to Meribel, became a reality when he started a catered chalet company, only four years later. It started in a dinning room on the South Coast of the UK in 1993. 

With just one chalet in Chandon, a small hamlet around 5kms from the centre of Meribel - Alpine Action was born. The chalet, a renovated cow barn, slept around 28 people. Right from the beginning Alpine Action has was always a ABTA & ATOL protected package holiday company and flew those guests from Gatwick each week in that first year. The chalet was managed and run by Dennis with a small but dedicated team, a mixture of Brits and Aussies, including a ski guide (well it was 28 years ago) Although hard work in that first season, it was a success.


The second year of Alpine Action saw the arrival of Dennis’ daughter, Dionne. She arrived initially to work as a Chalet Host in
one of the then two chalets. This was the start of what was to become a family run business. Over the next 28 years, from
holidays being booked on teletext and brochures to the evolution of the internet, Dennis and Dionne’s vision, their hard
work and pure passion for skiing has shaped Alpine Action into the company it is today. Although now retired, Dennis is still in the business, the UK is run and managed by Dionne.
The office is now based at Shoreham Airport, with other keen skiing employees. The initial intention then and very much is still the focus now 28 years on, is to provide a quality catered chalet holiday to some of the best skiing in the world.


The company was founded for a love of Skiing in the Three Valleys and is still run today by those same people.   

ENQUIRE NOW

Please contact Dionne or Pam if you have any questions, email us at sales@alpineaction.co.uk or click here to call: ☎  01273 977677 

       meet the uk team     








The company was founded for a love of Skiing in the Three Valleys and is still run today by those same people.   

ENQUIRE NOW

Please contact Dionne or Pam if you have any questions, email us at sales@alpineaction.co.uk or click here to call: ☎  01273 977677