About Us

How it all began

Dennis Heasman went on holiday to Meribel in 1989 and end up staying for a couple of months, a relative novice skier, he was amazed about the amount of skiing and the lively atmosphere in Meribel and The Three Valleys. A young man’s dream of starting a Chalet Company, became a reality only four years later. Alpine Action was started in a small office in the back of a house on the South Coast of the UK in 1993. With just one chalet in Chandon, a small hamlet around 5kms from the centre of Meribel. The chalet slept around 28 people, it was run by Dennis and a small dedicated team, a mixture of brits and aussies, including a ski guide. Although hard work it was a success.
In the second season of Alpine Action the arrival of Dennis’s daughter, Dionne to work in one of the now two chalets, meant that the company was firmly cemented as a family run business. So over the next 26 years, from teletext, brochures to the evolution of the internet, Dennis and Dionne’s vision, hard work and pure passion for skiing means that Alpine Action has become the company it is today.  Although now retired, Dennis is still active in the business. The UK office is managed by Dionne. The office is now based at Shoreham Airport and there are other keen skiing employees. The initial intention then that still remains now, 27 years on, is to provide a quality catered chalet holiday to some of the best skiing in the world.
The company was founded for a love of Skiing in the Three Valleys and is still run today by those same people. 

Meet the UK team 
We are best known for offering catered chalets, each with their own unique charm in some of the best location, unrivalled knowledge and our dedicated staff.  We are very proud of what we offer and all our staff in the UK and Resort really care about your enjoyment. It also helps that we are in the world class ski resorts of Meribel & Courchevel, La Tania.
Today Alpine Action has a total of 15 Catered Chalets in the resorts of Meribel and La Tania, Courchevel.  Alpine Action is not an agent. We have always been a fully CAA/ATOL 3292 and ABTA Y5435 bonded privately run Tour Operator.
All our catered chalets in Meribel and La Tania have been chosen for the individuality and are all different and the rooms in each chalet can vary. So speaking to knowledgeable UK staff that know the chalets and can assure you that our UK office knows Meribel and La Tania and all our catered chalets inside out, their exact locations, how long it will take to walk to a piste, bar, shop or bus stop and with or without children. 

The UK team are committed to supplying as much correct information to you with suitability for your party, to ensure that your holiday is the perfect choice for you, your family or friends.  The team take great pride in their reputation for giving honest, accurate and up to date information.
In Meribel and La Tania resorts the company has a Management team that has been with Alpine Action for 16 seasons, offering unique experience and support.  The annual intake of chalet staff all attend specialist chalet cookery courses in the UK and then supplementary in-resort training prior to the start of each season. This attention to resort staff development ensures the service advertised is the service the client receives. Alpine Action truly recognises the resort staff are one of their greatest asset.
The range of quality catered chalets extend from the extra Chalets like Chardon, Virage or Serpolet to the comfortable traditional Chalet Rosalie. All the chalets have been individually chosen for their relevant locations, facilities and comfort. They are all kept in excellent condition and maintained throughout the year by our selected contractors.
Although ever mindful of complacency 26 successful seasons prove the accommodation, cuisine and service provide the overall formula for your ski holiday experience that is confidently offered by all at Alpine Action to be of the highest quality. The original Alpine Action aim back in 1993 remains today to provide friendly, quality and memorable holidays.

Consistent across all of our chalets in our
programme you will find the following:-

  • Ski and boot rooms with heated boot warmers

  • Jacuzzi Hot-Tubs - Cote Coeur, Attila, Ecureuil, Bouchot, Serpolet, Virage and Chardon 

  • Sauna - Toubkal, Alysson Ecueruil, Serpolet.

  • A mid week room clean and towel change

  • Pre-dinner canapes 

  • Delicious four course dinner for 5* nights 

  • Free Lift pass delivery service

  • Freeview TV

  • Ipod docking stations/ Bluetooth speakers

  • Selection of Board Games

  • Free WiFi

    *6 nights 22 & 29 Dec and 16 Feb.

Call the office and find out more.

+44 (0)1273 977 677 



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